Media Contact:
Ailish Steele
Communications Coordinator
asteele@endcancer.ca
416.577.9255

For Immediate Release
(Toronto, January 25, 2012)

NEWS FACTS:

• People across the GTA today dressed in pink to show support for The Shoppers Drug Mart Weekend to End Women’s Cancers, benefiting The Campbell Family Cancer Research Institute at The Princess Margaret.
• In addition, to show support Toronto City Hall and the iconic CN Tower were illuminated in pink.
• To date, The Weekend has raised over $123 million for The Princess Margaret’s extraordinary work in advancing personalized cancer medicine to conquer women’s cancers in our lifetime.
• Wear It Pink Day was also celebrated in cities across the country.
• The Shoppers Drug Mart Weekend To End Women’s Cancers will take place in Toronto on September 8 and 9
• Montreal and Alberta will also stage The Shoppers Drug Mart Weekend To End Women’s Cancer this summer.
• • To register, make a donation or find additional information, visit www.endcancer.ca or call 416.815.9255

QUOTES:
Paul Alofs, President and CEO of The Princess Margaret Hospital Foundation

• A huge thank you to everyone who took part in Wear it Pink Day today! It’s inspiring to witness the support behind our mission to conquer cancer in our lifetime. The Princess Margaret also thanks the City of Toronto and the CN Tower for allowing the colour pink to shine through Toronto this evening. We are excited for the 10 Years Strong this September and I encourage everyone to Be A 10 and register today!

Dr. Bob Bell, CEO & President of the University Health Network

• Wear it Pink Day significantly helps us increase awareness for The Shoppers Drug Mart Weekend To End Women’s Cancers, which raises substantial funding for cancer research and care. Due to the ongoing support of The Weekend, The Princess Margaret is able to make great progress in personalized cancer medicine in our efforts to conquer all women’s cancers in our lifetime.

About The Princess Margaret Hospital Foundation
The Princess Margaret Hospital Foundation at University Health Network raises funds for advancing personalized cancer medicine at Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, which includes The Campbell Family Cancer Research Institute and The Campbell Family Institute for Breast Cancer Research. More information about The Foundation can be found at www.pmhf.ca.

About Princess Margaret Hospital
Princess Margaret Hospital and its research arm, the Ontario Cancer Institute, have achieved an international reputation as one of the top 5 cancer research centres in the world. Princess Margaret Hospital is a member of University Health Network, which also includes Toronto General Hospital, Toronto Western Hospital and Toronto Rehabilitation Institute. All are research hospitals affiliated with the University of Toronto. More information about UHN can be found at www.uhn.ca.

About The Campbell Family Cancer Research Institute at Princess Margaret Hospital
The Campbell Family Cancer Research Institute at Princess Margaret Hospital brings together an elite team of cancer researchers, scientists, clinicians and staff dedicated to the ultimate goal of conquering cancer by leveraging basic, translational and clinical research into dramatic cancer breakthroughs. For more information, go to www.campbellfamilyinstitute.ca.